Research and insights

Research and insights

Current research and insight projects focus primarily on qualitative and secondary communications research.  The object of this research is to discover the information nuggets that will help engage people to organizations, their products and services and help solve marketing problems.  The focus is on consumers and  stakeholders.  What they are thinking?  What are they are not telling us? Why?  What’s in their hearts?  Why they make the choices they make?  What’s the difference between what they say they do versus what they actually do? Creative research provides insights and information so creative teams can do their work.  It forces one to dig deeper and “think a bit sideways”,  to look for new angles, new perspectives.  Great ideas require digging into all available information, carefully listening to what people are saying, and watching what they are doing.  It is essential that the effort go way beyond generating the pat answers that traditional surveys typically elicits. Key projects Siemens, global forums on imaging equipment Duraflame, Inc. product development and positioning Judicial Council of California, court interpreter recruiting research California teen anti tobacco initiative, qualitative research, concept testing Hunter-Douglas, in-home usage product tests Intuit, small business product development and positioning The Access Project, rural counties health insurance program California Public Utilities Commission, global warming awareness survey Landor Associates, various online discussion forums     ShareClick to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new...

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Work for the State of California

Work for the State of California

Key projects for the State of California. For the Shasta County teen anti-tobacco initiative we developed a series of online focus groups and chat rooms where we elicited insight from tweens and teens on their thoughts about smoking, flavored chewing tobacco and other tobacco products being targeted to them.  We tested several communication campaigns and creative executions developed by leading communications firm,  Runyon Saltzman & Einhorn of Sacramento. The Judicial Council of California interpreter market study objective was to aid in the development of a highly effective advertising/recruiting campaign, understand drivers and inhibitors and profile those who would make great candidates.  We also tested early creative concepts and endeavored to identify the most effective means of communications, awareness building and persuasion.   As preparation for creative development for a 2008 Energy Efficiency Ad Campaign for the California PUC, Runyon Saltzman & Einhorn of Sacramento commissioned Communique Partners to execute a survey based study to understand attitude and awareness of global warming, CO2 emissions and their ability to take action to reduce the effects.  The research also tested messaging and themes for the campaign   The Access Project worked with us to field research in selected California rural markets to learn about small business owners health insurance needs and issues to help county officials identify issues important to the small business community to design responsive solutions.  The research was conducted in English and Spanish ShareClick to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new...

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International Development work for USAID

International Development work for USAID

USAID International development.  In association with Johns Hopkins University and the American Institutes for Research (Prospect Associates), Washington DC, provided  technical assistance and worked with  NGO’s and country programs as key communications liaison and brand strategist.   Helped build marketing and strategic communications capacity working with local representatives in Kenya, Tanzania, Philippines, Latin America and Indonesia.  Following is more details on two projects:   In Ecuador worked with award wining children television program Arcandina to help secure funding to provide wider exposure of the program and continue to develop and air the series.   For the Friendly Care Foundation in the Philippines our task was to develop a branding and integrated communication plan to launch middle and lower-income health clinics.  Read more about this innovative initiative here.   ShareClick to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new...

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