Research and insights
Current research and insight projects focus primarily on qualitative and secondary communications research. The object of this research is to discover the information nuggets that will help engage people to organizations, their products and services and help solve marketing problems. The focus is on consumers and stakeholders. What they are thinking? What are they are not telling us? Why? What’s in their hearts? Why they make the choices they make? What’s the difference between what they say they do versus what they actually do?
Creative research provides insights and information so creative teams can do their work. It forces one to dig deeper and “think a bit sideways”, to look for new angles, new perspectives. Great ideas require digging into all available information, carefully listening to what people are saying, and watching what they are doing. It is essential that the effort go way beyond generating the pat answers that traditional surveys typically elicits.
Siemens, global forums on imaging equipment
Duraflame, Inc. product development and positioning
Judicial Council of California, court interpreter recruiting research
California teen anti tobacco initiative, qualitative research, concept testing
Hunter-Douglas, in-home usage product tests
Intuit, small business product development and positioning
The Access Project, rural counties health insurance program
California Public Utilities Commission, global warming awareness survey
Landor Associates, various online discussion forums