Work for the State of California
Key projects for the State of California.
For the Shasta County teen anti-tobacco initiative we developed a series of online focus groups and chat rooms where we elicited insight from tweens and teens on their thoughts about smoking, flavored chewing tobacco and other tobacco products being targeted to them. We tested several communication campaigns and creative executions developed by leading communications firm, Runyon Saltzman & Einhorn of Sacramento.
The Judicial Council of California interpreter market study objective was to aid in the development of a highly effective advertising/recruiting campaign, understand drivers and inhibitors and profile those who would make great candidates. We also tested early creative concepts and endeavored to identify the most effective means of communications, awareness building and persuasion.
As preparation for creative development for a 2008 Energy Efficiency Ad Campaign for the California PUC, Runyon Saltzman & Einhorn of Sacramento commissioned Communique Partners to execute a survey based study to understand attitude and awareness of global warming, CO2 emissions and their ability to take action to reduce the effects. The research also tested messaging and themes for the campaign
The Access Project worked with us to field research in selected California rural markets to learn about small business owners health insurance needs and issues to help county officials identify issues important to the small business community to design responsive solutions. The research was conducted in English and Spanish