International Development work for USAID
USAID International development. In association with Johns Hopkins University and the American Institutes for Research (Prospect Associates), Washington DC, provided technical assistance and worked with NGO’s and country programs as key communications liaison and brand strategist. Helped build marketing and strategic communications capacity working with local representatives in Kenya, Tanzania, Philippines, Latin America and Indonesia. Following is more details on two projects:
For the Friendly Care Foundation in the Philippines our task was to develop a branding and integrated communication plan to launch middle and lower-income health clinics. Read more about this innovative initiative here.